Heros may win battles,

but it is capable supply chains that win wars

[against diseases].- Natalie Privett-


The world today faces the biggest problems of epidemic diseases in underdeveloped and developing countries. While organizations, such as WHO, are doing their best against these human threats, the end results are not very satisfactory.

 In 2010, a report by WHO shows that 34 million counterfeit tablets were taken out of the circulation chains in Europe in just two months. This number is frightening and there may be even more numbers of counterfeit tablets which have not been discovered.

 One of the main reasons for this is the inefficiency of pharma supply chains; while the medicines are being transported, they are exchanged in the black market for counterfeit and expired medicines by the markets agents and middleware parties.

Source: who.int


 Another report suggests that the proportion of counterfeit medicines is as high as 30% in developing and underdeveloped nations such as Africa, parts of Asia, and Latin America. (Source: http://www.who.int/medicines/services/counterfeit/impact/TheNewEstimatesCounterfeit.pdf)

When you buy a medicine prescribed to you, you rarely think of them being counterfeit or expired, but there are high chances that they might be!

How Can Supply Chains Overcome These Problems?

The present model of supply chains easily allow these kinds of scams. Most supply chain management firms are taking the problems into account but, except a few, most firms have not done anything significant towards improving the condition. The solution to these problems can be traced in the following points:

  • The supply chain should provide accurate information about everything at every instant as requested.
  • Instant access to updates and alerts in case something goes wrong should be provided as early as possible.
  • The whole process should be transparent.
  • In case something has already gone wrong, enough records should be kept, so that the fault can be traced back.

Unfortunately, the traditional pharma supply chain ignores most of these issues in the favor of timing.


The Importance Of Transparency

Transparency alone would solve many of the problems arising in the pharma supply chain systems. Regardless to say, most supply chains have different links which don’t connect together.

 To counter this a cloud-based supply chain management system should be employed. This type of system offers transparency to all the bodies involved in the supply chain, regardless of the size. To achieve a cloud-based supply, the different links should be managed under one supervision and all records should be kept in excruciating details. This not only improves visibility but also guarantees traceability.

Please contact us for more details about pharma/environmental/cosmotics logistics procedure in UAE.


GHS Logistics Consultancy FZE
Tel           : +971-4-3321334
Fax          : +971-4-2851915
P.O.Box# 442554 – Dubai.
Dubai, United Arab Emirates.
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